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Practical Marketing for over 2 Years Businesses - Programme B
Aim: Help you to grow your business
Introduction
This intermediate/advance course will give delegates a better understanding in ‘Practical Marketing’ and will have explored the role of marketing within the operations of business, and the implications it can have on commercial success. While exploring the potential of market research, you'll learn how to use it to improve customer communications, and develop your skills in analysing and interpreting written, visual and graphical data. On completing the course you will have more in-depth knowledge of internet marketing and ‘real life’ examples can be used for the delegate to improve or consolidate their skills and/or knowledge.
Who should attend?
This course is recommended particularly for SME’s (over 2 years) looking to grow their business or Marketing Managers who are looking for a refresher course for marketing and wish to gain a more in depth understanding of marketing methods.
Commitment: 1 day
Course Outline
Competing in your marketplace
Maximising your profits from various market sectors
Business growth – market development, service development
Growing your business with existing and new customers
Growing profits by leveraging your brand value
Market research, the types available and when to use marketing data
Communicating with other departments -Influencing other departmental decisions
Understanding the R&D process and getting the product from R&D to the customer
Pricing, budgeting and managing the budget
Working with your plan and evaluating it
Advanced ecommerce
Social Networking and the Benefits
(Twitter, Face book, LinkedIn, Blogging…. etc)
How to create a profile on Linked In
Connecting with people
Asking for recommendations
Twitter account creation
Do's and don’ts Twitter concepts/jargon - explained
What you should/should not tweet about?
Re-tweeting
Face book How to use it for Business
Monitoring and analysis
Seminar Host
Practical workshop
Delivery: The course will be a mixture of short lectures, presentations, interactive discussions and individual /group exercises.
Cost: £199 plus VAT per candidate per day (Discount will be given to group booking)
General: Refreshments and lunch will be provided including course notes, For special dietary requirements please inform the administrator at:
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Location : Cardiff, Nangarw & Swansea Contact : Mike Tan
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