Using Facebook for Business

Using Facebook for your business makes it Discoverable, Connected, Timely and Insightful.facebook_logo

Discoverable – when people are searching for your products and services they can find you; just like on Google.

Connected – it’s easy to have 1-1 or 1-many conversations with your customers using Facebook’s built in tools.

Timely – Facebook is easy to update and keep updated.  Much quicker than a traditional website in most cases.

Insightful – Using the analytics tool built into Facebook Pages gives you the information you need to know to help your business grow.

This workshop is a fully interactive workshop – bring your laptop along and update / amend / set up your Facebook Business Page during the workshop.

Who Should Attend

Anyone who has recently setup a new business. Anyone who needs to think about how they use their marketing budget in more creative ways. Anyone who wants to give his or her business a kickstart. Anyone who wants to improve the online image / brand reputation of their company / product or service.

Course Content

This course will cover;

  • Quick overview of Marketing and Strategy for your business
  • Setting up a Business Page for Facebook
  • Posting ‘stuff’ and scheduling your posts
  • Boosting and Targeting your audience
  • Advertising your page
  • Staying legal – within Facebook’s rules and copyright law
  • Optimising your images for Facebook
  • Using Facebook within your business as a free communications tool

Learning Outcomes

By the end of the course learner will be able to;

  • Explain why having an integrated marketing strategy is so important
  • Know how to set up a working Business Page for Facebook
  • Understand how to post information and start conversations about your products and services using Facebook
  • Know how to use Facebook correctly to market you business to a variety of highly targeted audiences
  • Understand the guidelines and law (specifically UK) behind using Facebook legally
  • Know how to optimise your images for use on Facebook and why you need to do this
  • Understand the use of hastags (#hashtags) using Facebook
  • Set up and use ‘closed’ Facebook groups for your customers and / or your staff

What this workshop will do for your business

  1. Save you money & time from your marketing budget
  2. Connect with a wider audience – including a global audience if you choose
  3. Improve communications with your customer and potential customers
  4. Kick-start your marketing plan and strategy

Course Format

This course is a 1 day intensive course. Refreshments will be provided as well as lunch. There are no hidden costs for training. All of our training includes; on site parking, refreshments, training material, registration and all other related costs.

If you would like any additional information about this course then please contact us on 02921156603 or email Admin@CareerChangeWales.co.uk

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