Using Facebook for Business


Using Facebook for your business makes it Discoverable, Connected, Timely and Insightful.

Discoverable – when people are searching for your products and services they can find you; just like on Google.

Connected – it’s easy to have 1-1 or 1-many conversations with your customers using Facebook’s built in tools.

Timely – Facebook is easy to update and keep updated.  Much quicker than a traditional website in most cases.

Insightful – Using the analytics tool built into Facebook Pages gives you the information you need to know to help your business grow.

This workshop is a fully interactive workshop – bring your laptop along and update / amend / set up your Facebook Business Page during the workshop.

Who Should Attend

Anyone who has recently setup a new business. Anyone who needs to think about how they use their marketing budget in more creative ways. Anyone who wants to give his or her business a kickstart. Anyone who wants to improve the online image / brand reputation of their company / product or service.

Course Content

This course will cover;

  • Quick overview of Marketing and Strategy for your business
  • Setting up a Business Page for Facebook
  • Posting ‘stuff’ and scheduling your posts
  • Boosting and Targeting your audience
  • Advertising your page
  • Staying legal – within Facebook’s rules and copyright law
  • Optimising your images for Facebook
  • Using Facebook within your business as a free communications tool

Learning Outcomes

By the end of the course learner will be able to;

  • Explain why having an integrated marketing strategy is so important
  • Know how to set up a working Business Page for Facebook
  • Understand how to post information and start conversations about your products and services using Facebook
  • Know how to use Facebook correctly to market you business to a variety of highly targeted audiences
  • Understand the guidelines and law (specifically UK) behind using Facebook legally
  • Know how to optimise your images for use on Facebook and why you need to do this
  • Understand the use of hastags (#hashtags) using Facebook
  • Set up and use ‘closed’ Facebook groups for your customers and / or your staff

What this workshop will do for your business

  1. Save you money & time from your marketing budget
  2. Connect with a wider audience – including a global audience if you choose
  3. Improve communications with your customer and potential customers
  4. Kick-start your marketing plan and strategy

Course Format

This course is a 1 day intensive course. Refreshments will be provided as well as lunch. There are no hidden costs for training. All of our training includes; on site parking, refreshments, training material, registration and all other related costs.

If you would like any additional information about this course then please contact us on 02921156603 or email

Online and Zoom-pro based training

We are offering online and Zoom based training as well as our usual classroom courses. Should there be further lockdown restrictions more courses are likely to be done either through Zoom or via online. However as of this moment, we are providing all of our training as normal in classrooms. We are also ensuring that classroom training courses are done in very small numbers of no more than 4. This is so we can not only provide the highest quality of training, but also we ensure everyone’s safety during these times.

Should you be interested in Zoom training you will need to have a PC or laptop and a free Zoom account. If you do not have a Zoom account, we can help you to setup one.

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